Contact Centers Evaluate CPaaS vs. CCaaS Benefits
As contact centers migrate to the cloud, contact center as a service, or
CCaaS, is gaining traction. The shift from legacy, premises-based systems is necessary to keep pace with
changing customer expectations but is only part of the equation. Customers interact differently with
companies in today's digital economy, making customer service demands more challenging.
As a result, contact center leaders must rethink the definition of good customer service. CCaaS offerings
provided by established contact center vendors are one option, as are services offered by unified
communications-as-a-service providers.